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Bachelor of Arts

BA Sports Communication & Marketing

The Roc Nation’s School of Music, Sports & Entertainment’s innovative B.A. in Sports Communication & Marketing is the first of its kind in the New York. The program prepares students for careers in a dynamic and growing spectrum of sports media. As the $500 billion sports industry continues to grow, there will be increased demand for professionals with business and communications training.

Drawing on years of industry experience, LIU’s faculty experts create a dynamic course of study through experiential learning and access to world-renowned sports industry professionals.

Students gain practical experience in sports writing and reporting; promotion of sports teams, events and products; performing as a play-by-play announcer or program host; and production of sports content for traditional, online and social media. Students also have the opportunity to engage with LIU’s robust alumni network, which includes notable sports reporters, publicists and experts in New York City and beyond. Graduates of the program are ready for careers in sports broadcasting, sports management, or sports information.

LIU Brooklyn’s location in the heart of Downtown Brooklyn provides students with ample access to and opportunities with sports franchises — Barclays Center, home of the Brooklyn Nets, is just 4 blocks from campus.

Major Requirements

Course # Course Name
Major Requirements
MANT/SOC 161 Sociology of Sport
JOU 119 News Writing
JOU 120 Introduction to Mass Communication
JOU 135 News Reporting I
JOU 147 Sports Information and Public Relations
JOU 151 Sports Writing and Reporting
JOU 160 Journalism Internship
MKT 201 Fundementals of Marketing
MKT 344 Sports Marketing
SPM 176 Introduction to Sport Management
Journalism Electives
JOU 111 Photojournalism
JOU 130 Television Journalism
JOU 141 Online Journalism
JOU 143 Communication
JOU 222 Social Media Theory and Practice
JOU 1561 Video Journalism I
Sports Electives
HIS 175 Social History of Sports
JOU 192 Covering High Profile Athletes: Challenges and Pitfalls
JOU 204 The Globalization of Sports: Origins and Prospects
SPM 186 Sport Facilities Management
SPM 191 Leadership in Sport Management
SPM 200 Sports Law
SPM 202 Strategic Sport Communication
SPM 216 Selling and Communication for Sports

Core Requirements

Institutional Learning Outcome (ILO)

Courses

ILO 1: Creative and Reflective Capacities

 (3 credits)

Openness to new ideas, integrative and reflective thinking, investigation, and synthesis of existing knowledge as a way of creating, appreciating, and reflecting on original, innovative work grounded in scientific, humanistic, historical, and/or aesthetic disciplinary knowledge.

ART 101: Introduction to Art

ART 105: Introduction to Beginning Drawing

ART 106: 3D Visualization and Production

ART 131: Pottery and Ceramic Sculpture I

CIN/FIL 109: Screenwriting II

CIN 111: History of World Cinema

CMA 109: Media Arts and Technology

DNC 108: History of Dance

ENG 167: Creativity and Nature

ENG 182: Introduction to Creative Writing

ENG 183: Creative Non-Fiction

JOU 110: Journalism, Media and You

MA 109: Media Arts and Technology

MUS 101: Introduction to Musical Concepts

MUS 102: Music Fundamentals

MUS 110: Introduction to World Music

PHI 172: Philosophy and the Mind

SPE/ORC 105: Public Speaking

THE 100: Introduction to Drama

THE 111: The Art of Theatre

THE 143: Shakespeare in Performance

THE 193: Theatre Research/Performance

ILO 2: Historical and Intercultural Awareness (6 credits)

Recognition of oneself as a member of a global community consisting of diverse cultures with unique histories and geographies.

History

HIS 100: American Civilization to 1877

HIS 101: Perspectives on Premodern World History

HIS 102: Perspectives on Modern World History

HIS 108: American Civilization since 1877

Intercultural Awareness

ANT #: Any Anthropology Course

ART 104: Introduction to Visual Arts

CIN 105: The Art of Documentary

ENG 115: Global Literatures

ENG 132: Shakespeare

ENG 158: American Literature

FRE 111: Introduction to French I

FRE 112: Introduction to French II

GGR 102: Geography and the Global Citizen

HIS 144: Topics in Asian History

HIS 157: Topics in Latin American History

ITL 111: Introduction to Italian I

ITL 112: Introduction to Italian II

MUS 103: Music in Western Civilization

MUS 146: History of Hip Hop

MUS 147: History of Rock Music

MUS 159: History of Country Music

PHI 170: Philosophies of Love and Sex

POL 150: International Relations

POL 161: Introduction to Comparative Politics

SPA 111: Introduction to Spanish I

SPA 112: Introduction to Spanish II

SOC 103: Gender and Sexual Diversity

SOC 135: Global Cultures

SOC 165: Culture and Society

SOC 103: Gender and Sexual Diversity

SOC 165: Culture and Society

SPE 100: Oral Communication

THE 142: Modern Theatre History

ILO 3: Quantitative and Scientific Reasoning (7-8 credits)

Competence in interpreting numerical and scientific data in order to draw conclusions, construct meaningful arguments, solve problems, and gain a better understanding of complex issues within a discipline or in everyday contexts.

Scientific Reasoning

AST 109/109A: Introductory Astronomy I

AST 110/110A: Introductory Astronomy II

BIO 120/120L: General Biology I

BIO 124/124L: Foundations of Biology I

BIO 125/125L: The Science of Sustainability

BIO 126/126L: DNA and Human Life

BIO 137/137L: Human Anatomy and Physiology I

CHM 101/101L: Chemistry for Health Science I

CHM 103/103L: Principles of Chemistry I

ERS 101/101L: Weather and Climate

ERS 102/102L: Planet Earth

ERS 103/103L: Oceanography

ERS 125/125L: Environmental Sustainability Science

FSC 100/100L: Introduction to Forensic Chemistry

PHY 103: University Physics I

PHY 104: University Physics II

PHY 120/120L: The Physical Universe

PHY 127/127L: Physics for Pharmacy

PHY 131/131L: General Physics I

PHY 131/131L: College Physics I

PHY 132/132L: General Physic II

PHY 132/132L: College Physics II

Quantitative Reasoning

MTH #: Any Mathematics Course

ILO 4:

Oral and Written Communication

(6 credits)

Knowledge and skill in exchanging informed and well-reasoned ideas in effective and meaningful ways through a range of media to promote full understanding for various purposes, among different audiences and in a variety of contexts and disciplines.  

Written Communication

ENG 110: Writing I – Composition and Analysis

ENG 111: Writing II – Research and Argumentation

ILO 5: Information and Technological Literacies

 (3 credits)

Ability to use information and communication technologies to find, evaluate, create, and effectively and responsibly use and share that information, requiring both cognitive and technical skills.

CGPH 126: Web Design for Everyone

EDI 100: Contemporary Issues in Education

ENG 148: Ideas and Themes n Literature

ENG 173: Writing in the Community

ENG 175: Writing in the Professions

ENG 178: Writing in the Sciences

HIS 107: Engaging the Past

HIS 190: Research Problems in History

POL 100: Research Problems in Political Science

SOC 102: Social Problems

SOC 148: Medical Sociology

SOC 148: Sociology of Health and Illness

ILO 6: Critical Inquiry and Analysis 

(3 credits)

Reflective assessment and critique of evidence, applying theory, and practicing discernment in the analysis of existing ideas and in the production of new knowledge across a broad array of fields or disciplines.

ENG 103: Grammar and the Structure of English

ENG 112: World Literatures I

ENG 113: World Literatures II

ENG 140: Introduction to Literature

ENG 180: Literary Genres

FRE 100: French Cinema

GGR 101: The Geography of Sustainable Development

HIS 104: Topics in American History

HIS 120: Topics in Medieval History

HIS 164: History of Gender and Sexuality

HIS 167: History of Science and Technology

PHI 100: Beginning Philosophy

PHI 163: Philosophy of Art

PHI 179: Social and Political Philosophy

POL 147: Political Psychology

POL 156: Diplomacy and Negotiation

PSY 103: General Psychology

PSY 111: Psychological Perspectives on Teaching and Learning

SOC 100: Introduction to Sociology

SOC 112: Gender, Race and Ethnicity

SOC 126: Sociology of Gender

SOC 161: Sociology of Sport

ILO 7: Ethical Reasoning and Civic Engagement (3 credits)

Evaluation of ethical issues in conduct and thinking, development of ethical self-awareness, consideration of various perspectives, and responsible and humane engagement in local and global communities.

ART 177: High Impact Art

CIN/FIL 103: Major Forces in the Cinema

ECO 101: Microeconomics

ECO 102: Macroeconomics

ENG 150: Empathy and Literature

HIS 116: History of Race and Society

HIS 158: History of Politics and Power

PHI 105: Bioethics

PHI 113: Philosophy and Film

PHY 178: Ethics and Society

POL 101: Introduction to Political Science

POL 102: Introduction to American Politics

POL 123: Political Parties and Public Opinion

SOC 108: Sociology of Youth

SOC 109: Social Movements and Change

SOC 110: Human Rights and Social Justice

SOC 119: Sociology of the Family

SOC 122: American Social Problems/Global Context

SPA 105: The Hispanic World

Scott Angarola

Scott Angarola brings the unique combination of 'academic', 'sports', and 'business' experience. His academic experience spans from the Universities of Central Florida, Hawaii, and culminating with a Doctoral degree from New York University. His 'sports' experience includes work at the NCAA Division I and NBA level with various positions in Operations, Video Coordination, Scouting, Marketing, and Operations. Dr. Angarola is also closely connected to the New York City 'startup' scene, working with various small businesses in the 'event management' and 'hospitality' industries. Dr. Angarola looks forward to getting you to that 'next' level!


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