BS Sports Management
New York City is home to one of the largest and most iconic sports markets in the world. Roc Nation Sports Management students earn their degree while studying in a top market in the $500 billion sports industry.
The Sports Management program trains students in all aspects of sports management and places them at the doorstep of the most successful and lucrative businesses in the sports world. Students study a variety of disciplines, including business, marketing, communications and management, and gain industry specific skills, such as representation, administration, branding, event planning, and public relations.
Students have the opportunity to gain exceptional career experience before graduating through premier internship opportunities and access to the University’s global alumni network. Shark Nation is well represented in the sports world, and LIU alumni have risen to the heights of the sports industry.
Qualities that Set Our Program Apart:
- Students work with an elite faculty who are at the top of their professions. LIU’s Sports Management program is led by two-time NFL Super Bowl Champion and former New York Giant’s player, Perry Williams.
- LIU’s location in the heart of Downtown Brooklyn gives students direct access to a wide variety of renowned sporting events, venues, media companies and professional and collegiate teams.
- Students learn from an exciting roster of visiting guests, from executives at leading talent agencies and professional leagues to network television producers and team radio broadcasters.
Major Requirements
Course #
Course Name
Major Requirements
SPM 100
Introduction to Sport Management
ACC 110
Accounting for Non Business Majors
SPM 186
Facility Management and Event Planning
SPM 191
Leadership in Sport Management
SPM 200
Sport Law
ESW 206
Customer Relations in Sport Management
SPM 216
Professional Selling and Communications for Sports
SPM 276
Sports Entrepreneurship
SPM 286
Sports Finance
SPM 296
Digital Sports Media and Marketing
SPM 306
Sports Branding, Sponsorship and Promotions
SPM 316
Global Sports
SPM 326
ESports and Alternative Sports
SPM 336
Sports Betting and Fantasy Sports
SPM 366
Sports Management Internship
SPM 376
Sports Marketing and Public Relations
SPM 386
Sports Analytics
ANT 112
Race and Ethnicity
| Course # | Course Name |
| Major Requirements | |
| SPM 100 | Introduction to Sport Management |
| ACC 110 | Accounting for Non Business Majors |
| SPM 186 | Facility Management and Event Planning |
| SPM 191 | Leadership in Sport Management |
| SPM 200 | Sport Law |
| ESW 206 | Customer Relations in Sport Management |
| SPM 216 | Professional Selling and Communications for Sports |
| SPM 276 | Sports Entrepreneurship |
| SPM 286 | Sports Finance |
| SPM 296 | Digital Sports Media and Marketing |
| SPM 306 | Sports Branding, Sponsorship and Promotions |
| SPM 316 | Global Sports |
| SPM 326 | ESports and Alternative Sports |
| SPM 336 | Sports Betting and Fantasy Sports |
| SPM 366 | Sports Management Internship |
| SPM 376 |
Sports Marketing and Public Relations |
| SPM 386 | Sports Analytics |
| ANT 112 | Race and Ethnicity |
Core Requirements
|
Institutional Learning Outcome (ILO) |
Courses |
|
ILO 1: Creative and Reflective Capacities (3 credits) Openness to new ideas, integrative and reflective thinking, investigation, and synthesis of existing knowledge as a way of creating, appreciating, and reflecting on original, innovative work grounded in scientific, humanistic, historical, and/or aesthetic disciplinary knowledge. |
ART 101: Introduction to Art ART 105: Introduction to Beginning Drawing ART 106: 3D Visualization and Production ART 131: Pottery and Ceramic Sculpture I CIN/FIL 109: Screenwriting II CIN 111: History of World Cinema CMA 109: Media Arts and Technology DNC 108: History of Dance ENG 167: Creativity and Nature ENG 182: Introduction to Creative Writing ENG 183: Creative Non-Fiction JOU 110: Journalism, Media and You MA 109: Media Arts and Technology MUS 101: Introduction to Musical Concepts MUS 102: Music Fundamentals MUS 110: Introduction to World Music PHI 172: Philosophy and the Mind SPE/ORC 105: Public Speaking THE 100: Introduction to Drama THE 111: The Art of Theatre THE 143: Shakespeare in Performance THE 193: Theatre Research/Performance |
|
ILO 2: Historical and Intercultural Awareness (6 credits) Recognition of oneself as a member of a global community consisting of diverse cultures with unique histories and geographies. |
History HIS 100: American Civilization to 1877 HIS 101: Perspectives on Premodern World History HIS 102: Perspectives on Modern World History HIS 108: American Civilization since 1877 Intercultural Awareness ANT #: Any Anthropology Course ART 104: Introduction to Visual Arts CIN 105: The Art of Documentary ENG 115: Global Literatures ENG 132: Shakespeare ENG 158: American Literature FRE 111: Introduction to French I FRE 112: Introduction to French II GGR 102: Geography and the Global Citizen HIS 144: Topics in Asian History HIS 157: Topics in Latin American History ITL 111: Introduction to Italian I ITL 112: Introduction to Italian II MUS 103: Music in Western Civilization MUS 146: History of Hip Hop MUS 147: History of Rock Music MUS 159: History of Country Music PHI 170: Philosophies of Love and Sex POL 150: International Relations POL 161: Introduction to Comparative Politics SPA 111: Introduction to Spanish I SPA 112: Introduction to Spanish II SOC 103: Gender and Sexual Diversity SOC 135: Global Cultures SOC 165: Culture and Society SOC 103: Gender and Sexual Diversity SOC 165: Culture and Society SPE 100: Oral Communication THE 142: Modern Theatre History |
|
ILO 3: Quantitative and Scientific Reasoning (7-8 credits) Competence in interpreting numerical and scientific data in order to draw conclusions, construct meaningful arguments, solve problems, and gain a better understanding of complex issues within a discipline or in everyday contexts. |
Scientific Reasoning AST 109/109A: Introductory Astronomy I AST 110/110A: Introductory Astronomy II BIO 120/120L: General Biology I BIO 124/124L: Foundations of Biology I BIO 125/125L: The Science of Sustainability BIO 126/126L: DNA and Human Life BIO 137/137L: Human Anatomy and Physiology I CHM 101/101L: Chemistry for Health Science I CHM 103/103L: Principles of Chemistry I ERS 101/101L: Weather and Climate ERS 102/102L: Planet Earth ERS 103/103L: Oceanography ERS 125/125L: Environmental Sustainability Science FSC 100/100L: Introduction to Forensic Chemistry PHY 103: University Physics I PHY 104: University Physics II PHY 120/120L: The Physical Universe PHY 127/127L: Physics for Pharmacy PHY 131/131L: General Physics I PHY 131/131L: College Physics I PHY 132/132L: General Physic II PHY 132/132L: College Physics II Quantitative Reasoning MTH #: Any Mathematics Course |
|
ILO 4: Oral and Written Communication (6 credits) Knowledge and skill in exchanging informed and well-reasoned ideas in effective and meaningful ways through a range of media to promote full understanding for various purposes, among different audiences and in a variety of contexts and disciplines. |
Written Communication ENG 110: Writing I – Composition and Analysis ENG 111: Writing II – Research and Argumentation |
|
ILO 5: Information and Technological Literacies (3 credits) Ability to use information and communication technologies to find, evaluate, create, and effectively and responsibly use and share that information, requiring both cognitive and technical skills. |
CGPH 126: Web Design for Everyone EDI 100: Contemporary Issues in Education ENG 148: Ideas and Themes n Literature ENG 173: Writing in the Community ENG 175: Writing in the Professions ENG 178: Writing in the Sciences HIS 107: Engaging the Past HIS 190: Research Problems in History POL 100: Research Problems in Political Science SOC 102: Social Problems SOC 148: Medical Sociology SOC 148: Sociology of Health and Illness |
|
ILO 6: Critical Inquiry and Analysis (3 credits) Reflective assessment and critique of evidence, applying theory, and practicing discernment in the analysis of existing ideas and in the production of new knowledge across a broad array of fields or disciplines. |
ENG 103: Grammar and the Structure of English ENG 112: World Literatures I ENG 113: World Literatures II ENG 140: Introduction to Literature ENG 180: Literary Genres FRE 100: French Cinema GGR 101: The Geography of Sustainable Development HIS 104: Topics in American History HIS 120: Topics in Medieval History HIS 164: History of Gender and Sexuality HIS 167: History of Science and Technology PHI 100: Beginning Philosophy PHI 163: Philosophy of Art PHI 179: Social and Political Philosophy POL 147: Political Psychology POL 156: Diplomacy and Negotiation PSY 103: General Psychology PSY 111: Psychological Perspectives on Teaching and Learning SOC 100: Introduction to Sociology SOC 112: Gender, Race and Ethnicity SOC 126: Sociology of Gender SOC 161: Sociology of Sport |
|
ILO 7: Ethical Reasoning and Civic Engagement (3 credits) Evaluation of ethical issues in conduct and thinking, development of ethical self-awareness, consideration of various perspectives, and responsible and humane engagement in local and global communities. |
ART 177: High Impact Art CIN/FIL 103: Major Forces in the Cinema ECO 101: Microeconomics ECO 102: Macroeconomics ENG 150: Empathy and Literature HIS 116: History of Race and Society HIS 158: History of Politics and Power PHI 105: Bioethics PHI 113: Philosophy and Film PHY 178: Ethics and Society POL 101: Introduction to Political Science POL 102: Introduction to American Politics POL 123: Political Parties and Public Opinion SOC 108: Sociology of Youth SOC 109: Social Movements and Change SOC 110: Human Rights and Social Justice SOC 119: Sociology of the Family SOC 122: American Social Problems/Global Context SPA 105: The Hispanic World |
Courses
SPM 176 Introduction to Sport Management
Through learning activities, professional profiles, case studies and international examples, students gain a strong foundation in diverse areas in the field of sports management. This includes ethical, and legal aspects of sports management, publicity and public relations, finance, critical thinking and sport management research. This will be accomplished through lectures, guest speakers and class discussions.
Credits: 3
Every Fall
SPM 186 Sport Facilities Management
A study and systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting and ethical success. The course will cover feasibility assessment, market research, event bidding and branding, risk analysis, contract and project management, corporate structure, budgeting as well as economic, social, community and environmental issues. The course will consist of both classroom and field experience. Students will be required to devote approximately 10 hours outside of class toward managing an on-campus NCAA Division I sports event. The students will be assigned a project that will require them to attend the event and all related functions, such as preparing the facility, managing ticket sales, promotions and marketing the event.
The pre-requisite of SPS 176 is required.
Credits: 3
Every Spring
SPM 191 Leadership in Sport Management
This course examines the successful and powerful leadership methods of legendary coaches such as John Wooden and Mike Krzyzewski. Students learn how to put into practice their values, principles and lessons into the business of sport, including developing team culture, striving for personal excellence, improving productivity and building trust and relationships. Students will develop the skills to assess the strength of an organization as well as identify and address the areas of need and growth. The main topics of the course will include: communication, decision making, managing change, motivation, staffing and teamwork. Students will stay current with leadership and management issues in sports as reported in the New York Times, Sport Business Journal, USA Today, and other publications. Each week, we will discuss the application of reading assignments to breaking sports news stories. Guest speakers from the world of sports will be invited to share their leadership philosophy and experience with the class.
Credits: 3
Every Fall
SPM 196 Leadership & Management in Nonprofit Organizations
This course is especially suited for students studying leadership and management within health, social and recreation/leisure service programs. Leadership and Management in Nonprofit Organizations delivers viable and attractive career alternatives in management. This course will educate and expand the student’s knowledge of the many career choices and options that exist for administrators in the nonprofit world. It will provide excellent direction and guidance for the manager and will help professionally prepare the student in their pursuit of best practices.
Content areas will include: Leadership, Management and Supervision of staff and volunteers, Human Resources & Personnel, Business operations, Preparing budgets and financial? management, Facility Management, Program Development in areas of Health, Social and Recreational/Leisure programs and Special Event management.
Credits: 3
Cross-Listings: HS 396, SPM 196, SPS 196
Every Fall
SPM 200 Sport Law
Professional and amateur sports have attained great importance both in America and internationally. concomitant with this growth is the growth and sophistication of business and legal issues. This class will provide an extensive overview of the legal principles and business models and rules governing the sports industry and the legal controversies and policy considerations surrounding those rules. This class is not intended to be a law school class, but rather an application of legal concepts important for sports managers.
Five major themes are explored: (1) The law and internal regulations applicable to professional and amateur sports bodies. This involves a focus on the structure and powers of sports leagues, athletic federations, and the Olympic movement; (2) Contractual issues in professional and amateur sports, including sponsorship, endorsement, licensing and stadium signage and concessions; (3) The importance of antitrust and labor law; (4) Legal issues involving injury and risk management; and (5) Intellectual property and broadcast/Internet. Note that the ethical questions in sports decisions making will permeate throughout the class. Though the law can explicitly require certain types of decisions, the role of ethics is far more subjective.
Credits: 3
Every Fall
SPM 244 Principles of Sports Marketing
The application of the principles of promotion and marketing to the sports and fitness industry, including the areas of professional sports, corporate fitness, college athletics, clubs and resorts.
Pre-requisites of SPM 176 and 191 are required.
Credits: 3
Every Spring
SPM 265 Field Experience in Sports Management
This course is an opportunity for Sport Management students to gain practicum experience, apply classroom theory, refine skills and build a professional network in a Sport Management setting. Practical experience will be gained in a sport industry, including but not limited to marketing, sales, public relations, operations, event planning, and event management. Each student will work closely with their site supervisor and faculty adviser to complete assignments. Students will be required to attend all classes and complete a minimum of 90 hours at their field experience site. This course may require additional hours other than the standard meeting times listed in the schedule of classes.
Credits: 3
Every Semester
SPM 266 Internship in Sport Management
This is an individually arranged course that combines work experience with a related academic or creative project. The course is intended to afford students an opportunity to apply theoretical classroom information in a real world environment, and develop skills beneficial to students seeking careers in sport management. The internship requires a minimum of 240 hours, but students may need to perform additional hours based on the decision of the internship site.
Credits: 3
Every Fall, Spring and Summer
SPM 176 Introduction to Sport Management
Through learning activities, professional profiles, case studies and international examples, students gain a strong foundation in diverse areas in the field of sports management. This includes ethical, and legal aspects of sports management, publicity and public relations, finance, critical thinking and sport management research. This will be accomplished through lectures, guest speakers and class discussions.
Credits: 3
Every Fall
SPM 186 Sport Facilities Management
A study and systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting and ethical success. The course will cover feasibility assessment, market research, event bidding and branding, risk analysis, contract and project management, corporate structure, budgeting as well as economic, social, community and environmental issues. The course will consist of both classroom and field experience. Students will be required to devote approximately 10 hours outside of class toward managing an on-campus NCAA Division I sports event. The students will be assigned a project that will require them to attend the event and all related functions, such as preparing the facility, managing ticket sales, promotions and marketing the event.
The pre-requisite of SPS 176 is required.
Credits: 3
Every Spring
SPM 191 Leadership in Sport Management
This course examines the successful and powerful leadership methods of legendary coaches such as John Wooden and Mike Krzyzewski. Students learn how to put into practice their values, principles and lessons into the business of sport, including developing team culture, striving for personal excellence, improving productivity and building trust and relationships. Students will develop the skills to assess the strength of an organization as well as identify and address the areas of need and growth. The main topics of the course will include: communication, decision making, managing change, motivation, staffing and teamwork. Students will stay current with leadership and management issues in sports as reported in the New York Times, Sport Business Journal, USA Today, and other publications. Each week, we will discuss the application of reading assignments to breaking sports news stories. Guest speakers from the world of sports will be invited to share their leadership philosophy and experience with the class.
Credits: 3
Every Fall
SPM 196 Leadership & Management in Nonprofit Organizations
This course is especially suited for students studying leadership and management within health, social and recreation/leisure service programs. Leadership and Management in Nonprofit Organizations delivers viable and attractive career alternatives in management. This course will educate and expand the student’s knowledge of the many career choices and options that exist for administrators in the nonprofit world. It will provide excellent direction and guidance for the manager and will help professionally prepare the student in their pursuit of best practices.
Content areas will include: Leadership, Management and Supervision of staff and volunteers, Human Resources & Personnel, Business operations, Preparing budgets and financial? management, Facility Management, Program Development in areas of Health, Social and Recreational/Leisure programs and Special Event management.
Credits: 3
Cross-Listings: HS 396, SPM 196, SPS 196
Every Fall
SPM 200 Sport Law
Professional and amateur sports have attained great importance both in America and internationally. concomitant with this growth is the growth and sophistication of business and legal issues. This class will provide an extensive overview of the legal principles and business models and rules governing the sports industry and the legal controversies and policy considerations surrounding those rules. This class is not intended to be a law school class, but rather an application of legal concepts important for sports managers.
Five major themes are explored: (1) The law and internal regulations applicable to professional and amateur sports bodies. This involves a focus on the structure and powers of sports leagues, athletic federations, and the Olympic movement; (2) Contractual issues in professional and amateur sports, including sponsorship, endorsement, licensing and stadium signage and concessions; (3) The importance of antitrust and labor law; (4) Legal issues involving injury and risk management; and (5) Intellectual property and broadcast/Internet. Note that the ethical questions in sports decisions making will permeate throughout the class. Though the law can explicitly require certain types of decisions, the role of ethics is far more subjective.
Credits: 3
Every Fall
SPM 244 Principles of Sports Marketing
The application of the principles of promotion and marketing to the sports and fitness industry, including the areas of professional sports, corporate fitness, college athletics, clubs and resorts.
Pre-requisites of SPM 176 and 191 are required.
Credits: 3
Every Spring
SPM 265 Field Experience in Sports Management
This course is an opportunity for Sport Management students to gain practicum experience, apply classroom theory, refine skills and build a professional network in a Sport Management setting. Practical experience will be gained in a sport industry, including but not limited to marketing, sales, public relations, operations, event planning, and event management. Each student will work closely with their site supervisor and faculty adviser to complete assignments. Students will be required to attend all classes and complete a minimum of 90 hours at their field experience site. This course may require additional hours other than the standard meeting times listed in the schedule of classes.
Credits: 3
Every Semester
SPM 266 Internship in Sport Management
This is an individually arranged course that combines work experience with a related academic or creative project. The course is intended to afford students an opportunity to apply theoretical classroom information in a real world environment, and develop skills beneficial to students seeking careers in sport management. The internship requires a minimum of 240 hours, but students may need to perform additional hours based on the decision of the internship site.
Credits: 3
Every Fall, Spring and Summer
Scott Angarola
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